How To Build Your Personal Brand
Your brand just isn't working for you
A few years ago, on a whim, I created a Wordpress site called Adventures with Beth. I didn't really have a purpose for my site other than wanting to claim my name as my URL before someone else snatched it up. My main concern was that if someone googled my name, I wanted the search results to represent ME, and not someone else with a similar name. So I registered bethbackes.com, a boring static site that was...