Customizing Pinterest Board Covers

Pinterest Cover Photo Examples for Your Blog or Website

Last month we talked about cleaning up your Pinterest profile. This month we’re taking it one step further to make your profile really pop! Did you know you can customize board cover photos? Nothing makes me happier on Pinterest than when I click on a person and their boards are branded with customized board covers! It’s like feng shui for Pinterest. Just looking at it makes me more relaxed. Ahhhhhhhh.

How to upload cover photos to Pinterest boards

BethBackes.com Pinterest Profile

Why are custom board covers important?

They allow you to brand your Pinterest page even further than your profile. You can use your brand color scheme, logo, and fonts. We talk about searchability a lot on this blog, and this is just another factor. You want your target audience to recognize you and remember you easily. So let’s include Pinterest into the branding bunch!

 

Step 1: Create your template.

Like many bloggers, I use Canva as my go-to design app. You can choose their “Pinterest Graphic” setting so you have the right dimensions from the get-go and lovely/editable template suggestions. I suggest using the same template, image, and colors for all your boards so they look cohesive (and hopefully reflect your branding). This also makes it so much easier for you because you can just copy the image and change the text to match each board. No extra design work involved.

Get insider tips for how to take your Pinterest page to the maximum level! Pinterest is one of the best search engines for driving traffic to your site, and you can use it too!

Step 2: Choose a template or upload your own images, fonts, and logos.

Your image will work best if you have your text positioned in the top half of the design. Make sure the text is clearly visible, and your image isn’t too busy where the text gets lost and is hard to read. You’ll spend the most time on this step, but don’t get discouraged. It doesn’t have to be perfect, and you can always change them later if you update your branding.

Get insider tips for how to take your Pinterest page to the maximum level! Pinterest is one of the best search engines for driving traffic to your site, and you can use it too!

Step 3: Upload your image to Pinterest

Next, you will upload your image to Pinterest. Click the red “plus” button on the top right corner of your screen, and select “upload image”.

Get insider tips for how to take your Pinterest page to the maximum level! Pinterest is one of the best search engines for driving traffic to your site, and you can use it too!

Drag and drop your image into the “Create Pin” window. Make sure to tag your website here so people are redirected to YOU. That’s the goal here, right?!? If you have a specific page or category for this pin topic, you can send them directly to that page, otherwise, your homepage is fine. Then create a description that targets keywords, like we talked about in my previous post. I often just copy and paste the board description here. Then, select the board you’re pinning this pin to.

Get insider tips for how to take your Pinterest page to the maximum level! Pinterest is one of the best search engines for driving traffic to your site, and you can use it too!

Step 4: Change the board cover photo.

Ok, so your pin is on your board. Yay! There’s just one more step left. Click on the pencil icon on the board to edit it (and go ahead and double-check your board description here for keywords!). Click the “Change” button for the cover, select the new pin from the choices, and then drag and drop the crop box around your text. This won’t actually crop your image, it’s just an approximate area that will be shown. You may need to refresh your page once you’ve made these changes for it to show up properly.

How to Change your Pinterest Board Cover

Awesome, that’s it! Get ready to kill it in the Pinterest game. I’d LOVE to see what you’ve come up with! Comment below with your Pinterest link, or connect with me on Pinterest, and I’ll send you a shoutout! I can’t wait to see your designs!

BethBackes.com Blog Signature

Upload Pinterest board cover photos to gain more followers and more traffic to your blog.

What is a Vlog?

Simply put, a vlog is a video blog.

Ok, that’s all, thanks for reading!

Wait, what? No, not quite. There’s a bit more to it than that. There are some folks out there who can post a vlog every day and all they do is record themselves on their phone walking to class, or eating in the cafeteria, talking about how they didn’t study for their exam and they’ll get over 10,000 views. Most of us, though, have to work much harder at it.

The beginners guide to vlogging, and how to get over the fear of getting started.

The most popular place to house a vlog is YouTube, obviously. But you can also do it strictly through social media like facebook, twitter, instagram, and snapchat. The latter 2 will limit you to short 2-3 minute videos, but that’s not always a bad thing. YouTube is more versatile in that you can easily edit, embed, and share videos on multiple platforms, whereas your videos will be stuck on some of the other platforms and can’t be seen without an account.

The art of storytelling is what draws most people to vlogs, and turns them into dedicated subscribers. You can more easily show your personality through video than you can through written word, and that’s the exact thing that either draws people to, or frightens people away, from vlogging. You are much more vulnerable in front of a camera, than you are behind a keyboard.

Personally, I prefer to read and write over talking and watching a video. So I’ll never be a full-out vlogger. However, I do like to incorporate videos into some of my blog posts to enhance the message. Perhaps one of your readers commutes on a bus every day and would prefer to just read your latest post and not deal with headphones, but maybe another reader is more visual and watching a video would help pass the time quicker on their bus commute. The more ways you offer your material, the bigger audience you’ll reach.

Check out this vlog by Amy Schmittauer, my all-time favorite vlogger, about why you should, and can, vlog. Notice below her video that YouTube allows you to easily post supplemental information about your video as well, which is an important factor in providing your followers with all the information needed and to get them to subscribe!

woman wearing purple shirt holding smartphone white sitting on chair

How To Build Your Personal Brand

Your brand just isn’t working for you

A few years ago, on a whim, I created a WordPress site called Adventures with Beth. I didn’t really have a purpose for my site other than wanting to claim my name as my URL before someone else snatched it up. My main concern was that if someone googled my name, I wanted the search results to represent ME, and not someone else with a similar name. So I registered bethbackes.com, a boring static site that was basically a glorified resume, and called it Adventures With Beth, because I’m outdoorsy and it sounded cool. Seems like a good plan, right?

Wrong. The times have changed. An online presence and personal brand is so much more important now. Every time you apply for a job, the first thing the hiring committee, or human resources, does is Google you. A static site won’t cut it anymore. Plus, I’ve grown crave a site that represents who I am. So, it was time to re-evaluate my focus and my personal brand.

Eek! But where to start?!?

Sometimes you just need to ditch your original plan and get a fresh new look. See how one blogger rebranded to get after her goals and build a blog that she is proud of.

How to Build a Brand the Right Way

First of all, what is the definition of rebranding? Well, it’s process of figuring out your new image. Imagine, if you will, packing up all your out-of-season clothes and bringing out the shiny fun clothes that have been hiding in boxes for the past year that will really life your mood and show the world who you are. Rebranding is being more transparent in the work that you do, what you believe in, and the type of image you want to portray to the public. Keep in mind, it’s very common to rebrand as time goes on. Facebook rebranded to Meta. Weight Watchers rebranded to WW. Dunkin’ Donuts is just Dunkin’ now, just to name a few. 

Over the past 6 months, I read blogs about blogging, and books about blogging, and social media posts about blogging… gosh, there’s a lot out there. They all advised that once you have a focus and purpose in mind, you should just start writing. Write for YOU, not for the follows, and it will come together. But you must have a plan.

Well, I didn’t have a focus, a purpose, or a plan. I wrote a couple of posts on varying topics, but I was too scared to hit the publish button. I felt like I had no idea what I was talking about and was reaching for topics, so the posts just sat in my draft folder.

Until now.

Through self-reflection and a branding process, which was by no means a quick overnight decision, I found my niche. You know, the “thing” that I’m proud to describe when I’m introducing myself to someone. The “thing” that I get super animated about when I’m talking to people. The “thing” that I enjoy learning more about each and every day and what I would consider my dream job.

That thing for me is market research, SEO, and personal branding…all while focusing on the aspect of mindfulness. And I love everything about market research and personal branding, not just the cool stuff. I go CRAZY for data visualization, analytics, and business strategizing. I’m like a kid in a candy shop when I hear someone talking Google Analytics, response rate, SEO, and engagement percentage (*nerd alert*).

So, I set a goal for the new year, did what I was advised, and just started writing. And with that, I created something I’m quite proud of and am happy to have as my brand elevator pitch:  Mindful Actions – a place for women small business owners, entrepreneurs, and writers to become more confident and visible online. 

How to become more visible online through personal branding and mindfulness

Rebranding Success Story

As cheesy as it sounds, the other bloggers were right. The writing comes so much easier now that I have a focus, a purpose, and love the topics I’m writing about. It’s like other important things in life: you know when it feels right. Trust your instincts, and don’t just jump into something too quickly before you know what you’re getting yourself into. I’m proud of myself for taking the time to hold off on publishing my posts instead of jumping right in the first time I said: “I want to start a blog”. I could have created a monstrosity on the internet that would be a lot harder to rein in now, and instead, I’m starting from a clean slate with a focus, a purpose, and a plan.

Sometimes, you just have to rebrand in order to build your brand.

If you feel stuck in your blog or brand, I’ve got you covered! Check out my Mindful Actions Career Studio to view the packages and services that I offer to help you rebrand and refresh your online presence, website, and social media platforms. 

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