Customizing Pinterest Board Covers

Pinterest Cover Photo Examples for Your Blog or Website

Last month we talked about cleaning up your Pinterest profile. This month we’re taking it one step further to make your profile really pop! Did you know you can customize board cover photos? Nothing makes me happier on Pinterest than when I click on a person and their boards are branded with customized board covers! It’s like feng shui for Pinterest. Just looking at it makes me more relaxed. Ahhhhhhhh.

How to upload cover photos to Pinterest boards

BethBackes.com Pinterest Profile

Why are custom board covers important?

They allow you to brand your Pinterest page even further than your profile. You can use your brand color scheme, logo, and fonts. We talk about searchability a lot on this blog, and this is just another factor. You want your target audience to recognize you and remember you easily. So let’s include Pinterest into the branding bunch!

 

Step 1: Create your template.

Like many bloggers, I use Canva as my go-to design app. You can choose their “Pinterest Graphic” setting so you have the right dimensions from the get-go and lovely/editable template suggestions. I suggest using the same template, image, and colors for all your boards so they look cohesive (and hopefully reflect your branding). This also makes it so much easier for you because you can just copy the image and change the text to match each board. No extra design work involved.

Get insider tips for how to take your Pinterest page to the maximum level! Pinterest is one of the best search engines for driving traffic to your site, and you can use it too!

Step 2: Choose a template or upload your own images, fonts, and logos.

Your image will work best if you have your text positioned in the top half of the design. Make sure the text is clearly visible, and your image isn’t too busy where the text gets lost and is hard to read. You’ll spend the most time on this step, but don’t get discouraged. It doesn’t have to be perfect, and you can always change them later if you update your branding.

Get insider tips for how to take your Pinterest page to the maximum level! Pinterest is one of the best search engines for driving traffic to your site, and you can use it too!

Step 3: Upload your image to Pinterest

Next, you will upload your image to Pinterest. Click the red “plus” button on the top right corner of your screen, and select “upload image”.

Get insider tips for how to take your Pinterest page to the maximum level! Pinterest is one of the best search engines for driving traffic to your site, and you can use it too!

Drag and drop your image into the “Create Pin” window. Make sure to tag your website here so people are redirected to YOU. That’s the goal here, right?!? If you have a specific page or category for this pin topic, you can send them directly to that page, otherwise, your homepage is fine. Then create a description that targets keywords, like we talked about in my previous post. I often just copy and paste the board description here. Then, select the board you’re pinning this pin to.

Get insider tips for how to take your Pinterest page to the maximum level! Pinterest is one of the best search engines for driving traffic to your site, and you can use it too!

Step 4: Change the board cover photo.

Ok, so your pin is on your board. Yay! There’s just one more step left. Click on the pencil icon on the board to edit it (and go ahead and double-check your board description here for keywords!). Click the “Change” button for the cover, select the new pin from the choices, and then drag and drop the crop box around your text. This won’t actually crop your image, it’s just an approximate area that will be shown. You may need to refresh your page once you’ve made these changes for it to show up properly.

How to Change your Pinterest Board Cover

Awesome, that’s it! Get ready to kill it in the Pinterest game. I’d LOVE to see what you’ve come up with! Comment below with your Pinterest link, or connect with me on Pinterest, and I’ll send you a shoutout! I can’t wait to see your designs!

BethBackes.com Blog Signature

Upload Pinterest board cover photos to gain more followers and more traffic to your blog.

Social Media Management and Marketing Through Tragedy and Unrest

Whenever there is an unexpected world or news event, people tend to show their true colors through social media. Some of it is beautiful, and some of it is ugly. With so much hate and fear that rapidly spreads during these events, you want to make sure you’re not contributing to the viral misuse of information on social media.

I’ve been doing a lot of reflection following recent current events. I’ve been thinking about how we, as marketing and social media professionals, can use our social media “power” to cultivate a message of hope, rather than sorrow. So here are a few tips for keeping your brand in good terms when things aren’t going so well in the world around us.

managing social media, or any type of marketing, can be difficult when tragedy or political unrest happens. Here are some tips to make sure you're representing yourself, and your brand, well.

Review your posting timeline.

Turn off certain scheduled posts or promoted ads. I hope this would be common sense, but sometimes we need a reminder. If you have scheduled posts that would not compliment the current news situation, please try to remember to turn them off or reschedule them. Not only would it look bad for you to be tweeting out something uncouth in relation to the current event, but it will also be wasted content because you won’t be getting any clicks or readers at this crucial time.

Read before you share.

Click on a link and read the content before retweeting!  Make sure you’re sharing news you think you’re sharing. You don’t want to be linked to accidentally spreading “fake news” because a link didn’t go where it said it would go.

I mean, Abraham Lincoln has a point……

Managing social media when the unexpected happens can be tough. Here are some tips to make sure you're representing your brand well.
photo from: Pinterest

Look at an image from all angles.

Be cautious of photos you’re retweeting of the incident. Every year, I always make sure to discuss what is appropriate to send out in the remembrance of 9/11 with my interns. One thing I am very adamant about is that we don’t share images or videos of the planes going into the towers, or the towers falling. You don’t know how that devastating image may be a trigger for someone who was gravely affected by that day. And yes, an image of people trying to give aid to an injured person may be a symbol of compassion, but what if the injured person were your family member? Would you want that image to go viral? We want to spread images of hope, not despair, and we want to be cognizant of the mental state of those involved in the incident.

Follow your core values.

Make sure that the content you’re sharing still follows the mission and vision of your brand. You may be moved by an image or quote and want to share it, but will it disrupt the unbiased nature of your brand? It never hurts to run an image by a friend, or coworker, before posting.

And if you’re just not sure what to do always remember: be smart, be civil, be kind. It can go a long way.

BethBackes.com Blog Signature
managing social media, or any type of marketing, can be difficult when tragedy or political unrest happens. Here are some tips to make sure you're representing yourself, and your brand, well.
woman wearing purple shirt holding smartphone white sitting on chair

How To Build Your Personal Brand

Your brand just isn’t working for you

A few years ago, on a whim, I created a WordPress site called Adventures with Beth. I didn’t really have a purpose for my site other than wanting to claim my name as my URL before someone else snatched it up. My main concern was that if someone googled my name, I wanted the search results to represent ME, and not someone else with a similar name. So I registered bethbackes.com, a boring static site that was basically a glorified resume, and called it Adventures With Beth, because I’m outdoorsy and it sounded cool. Seems like a good plan, right?

Wrong. The times have changed. An online presence and personal brand is so much more important now. Every time you apply for a job, the first thing the hiring committee, or human resources, does is Google you. A static site won’t cut it anymore. Plus, I’ve grown crave a site that represents who I am. So, it was time to re-evaluate my focus and my personal brand.

Eek! But where to start?!?

Sometimes you just need to ditch your original plan and get a fresh new look. See how one blogger rebranded to get after her goals and build a blog that she is proud of.

How to Build a Brand the Right Way

First of all, what is the definition of rebranding? Well, it’s process of figuring out your new image. Imagine, if you will, packing up all your out-of-season clothes and bringing out the shiny fun clothes that have been hiding in boxes for the past year that will really life your mood and show the world who you are. Rebranding is being more transparent in the work that you do, what you believe in, and the type of image you want to portray to the public. Keep in mind, it’s very common to rebrand as time goes on. Facebook rebranded to Meta. Weight Watchers rebranded to WW. Dunkin’ Donuts is just Dunkin’ now, just to name a few. 

Over the past 6 months, I read blogs about blogging, and books about blogging, and social media posts about blogging… gosh, there’s a lot out there. They all advised that once you have a focus and purpose in mind, you should just start writing. Write for YOU, not for the follows, and it will come together. But you must have a plan.

Well, I didn’t have a focus, a purpose, or a plan. I wrote a couple of posts on varying topics, but I was too scared to hit the publish button. I felt like I had no idea what I was talking about and was reaching for topics, so the posts just sat in my draft folder.

Until now.

Through self-reflection and a branding process, which was by no means a quick overnight decision, I found my niche. You know, the “thing” that I’m proud to describe when I’m introducing myself to someone. The “thing” that I get super animated about when I’m talking to people. The “thing” that I enjoy learning more about each and every day and what I would consider my dream job.

That thing for me is market research, SEO, and personal branding…all while focusing on the aspect of mindfulness. And I love everything about market research and personal branding, not just the cool stuff. I go CRAZY for data visualization, analytics, and business strategizing. I’m like a kid in a candy shop when I hear someone talking Google Analytics, response rate, SEO, and engagement percentage (*nerd alert*).

So, I set a goal for the new year, did what I was advised, and just started writing. And with that, I created something I’m quite proud of and am happy to have as my brand elevator pitch:  Mindful Actions – a place for women small business owners, entrepreneurs, and writers to become more confident and visible online. 

How to become more visible online through personal branding and mindfulness

Rebranding Success Story

As cheesy as it sounds, the other bloggers were right. The writing comes so much easier now that I have a focus, a purpose, and love the topics I’m writing about. It’s like other important things in life: you know when it feels right. Trust your instincts, and don’t just jump into something too quickly before you know what you’re getting yourself into. I’m proud of myself for taking the time to hold off on publishing my posts instead of jumping right in the first time I said: “I want to start a blog”. I could have created a monstrosity on the internet that would be a lot harder to rein in now, and instead, I’m starting from a clean slate with a focus, a purpose, and a plan.

Sometimes, you just have to rebrand in order to build your brand.

If you feel stuck in your blog or brand, I’ve got you covered! Check out my Mindful Actions Career Studio to view the packages and services that I offer to help you rebrand and refresh your online presence, website, and social media platforms. 

And don’t forget to subscribe for good vibes below to get the latest news and trends in personal branding and SEO!