Customizing Pinterest Board Covers

Pinterest Cover Photo Examples for Your Blog or Website

Last month we talked about cleaning up your Pinterest profile. This month we’re taking it one step further to make your profile really pop! Did you know you can customize board cover photos? Nothing makes me happier on Pinterest than when I click on a person and their boards are branded with customized board covers! It’s like feng shui for Pinterest. Just looking at it makes me more relaxed. Ahhhhhhhh.

How to upload cover photos to Pinterest boards

BethBackes.com Pinterest Profile

Why are custom board covers important?

They allow you to brand your Pinterest page even further than your profile. You can use your brand color scheme, logo, and fonts. We talk about searchability a lot on this blog, and this is just another factor. You want your target audience to recognize you and remember you easily. So let’s include Pinterest into the branding bunch!

 

Step 1: Create your template.

Like many bloggers, I use Canva as my go-to design app. You can choose their “Pinterest Graphic” setting so you have the right dimensions from the get-go and lovely/editable template suggestions. I suggest using the same template, image, and colors for all your boards so they look cohesive (and hopefully reflect your branding). This also makes it so much easier for you because you can just copy the image and change the text to match each board. No extra design work involved.

Get insider tips for how to take your Pinterest page to the maximum level! Pinterest is one of the best search engines for driving traffic to your site, and you can use it too!

Step 2: Choose a template or upload your own images, fonts, and logos.

Your image will work best if you have your text positioned in the top half of the design. Make sure the text is clearly visible, and your image isn’t too busy where the text gets lost and is hard to read. You’ll spend the most time on this step, but don’t get discouraged. It doesn’t have to be perfect, and you can always change them later if you update your branding.

Get insider tips for how to take your Pinterest page to the maximum level! Pinterest is one of the best search engines for driving traffic to your site, and you can use it too!

Step 3: Upload your image to Pinterest

Next, you will upload your image to Pinterest. Click the red “plus” button on the top right corner of your screen, and select “upload image”.

Get insider tips for how to take your Pinterest page to the maximum level! Pinterest is one of the best search engines for driving traffic to your site, and you can use it too!

Drag and drop your image into the “Create Pin” window. Make sure to tag your website here so people are redirected to YOU. That’s the goal here, right?!? If you have a specific page or category for this pin topic, you can send them directly to that page, otherwise, your homepage is fine. Then create a description that targets keywords, like we talked about in my previous post. I often just copy and paste the board description here. Then, select the board you’re pinning this pin to.

Get insider tips for how to take your Pinterest page to the maximum level! Pinterest is one of the best search engines for driving traffic to your site, and you can use it too!

Step 4: Change the board cover photo.

Ok, so your pin is on your board. Yay! There’s just one more step left. Click on the pencil icon on the board to edit it (and go ahead and double-check your board description here for keywords!). Click the “Change” button for the cover, select the new pin from the choices, and then drag and drop the crop box around your text. This won’t actually crop your image, it’s just an approximate area that will be shown. You may need to refresh your page once you’ve made these changes for it to show up properly.

How to Change your Pinterest Board Cover

Awesome, that’s it! Get ready to kill it in the Pinterest game. I’d LOVE to see what you’ve come up with! Comment below with your Pinterest link, or connect with me on Pinterest, and I’ll send you a shoutout! I can’t wait to see your designs!

BethBackes.com Blog Signature

Upload Pinterest board cover photos to gain more followers and more traffic to your blog.

Social Media Management and Marketing Through Tragedy and Unrest

Whenever there is an unexpected world or news event, people tend to show their true colors through social media. Some of it is beautiful, and some of it is ugly. With so much hate and fear that rapidly spreads during these events, you want to make sure you’re not contributing to the viral misuse of information on social media.

I’ve been doing a lot of reflection following recent current events. I’ve been thinking about how we, as marketing and social media professionals, can use our social media “power” to cultivate a message of hope, rather than sorrow. So here are a few tips for keeping your brand in good terms when things aren’t going so well in the world around us.

managing social media, or any type of marketing, can be difficult when tragedy or political unrest happens. Here are some tips to make sure you're representing yourself, and your brand, well.

Review your posting timeline.

Turn off certain scheduled posts or promoted ads. I hope this would be common sense, but sometimes we need a reminder. If you have scheduled posts that would not compliment the current news situation, please try to remember to turn them off or reschedule them. Not only would it look bad for you to be tweeting out something uncouth in relation to the current event, but it will also be wasted content because you won’t be getting any clicks or readers at this crucial time.

Read before you share.

Click on a link and read the content before retweeting!  Make sure you’re sharing news you think you’re sharing. You don’t want to be linked to accidentally spreading “fake news” because a link didn’t go where it said it would go.

I mean, Abraham Lincoln has a point……

Managing social media when the unexpected happens can be tough. Here are some tips to make sure you're representing your brand well.
photo from: Pinterest

Look at an image from all angles.

Be cautious of photos you’re retweeting of the incident. Every year, I always make sure to discuss what is appropriate to send out in the remembrance of 9/11 with my interns. One thing I am very adamant about is that we don’t share images or videos of the planes going into the towers, or the towers falling. You don’t know how that devastating image may be a trigger for someone who was gravely affected by that day. And yes, an image of people trying to give aid to an injured person may be a symbol of compassion, but what if the injured person were your family member? Would you want that image to go viral? We want to spread images of hope, not despair, and we want to be cognizant of the mental state of those involved in the incident.

Follow your core values.

Make sure that the content you’re sharing still follows the mission and vision of your brand. You may be moved by an image or quote and want to share it, but will it disrupt the unbiased nature of your brand? It never hurts to run an image by a friend, or coworker, before posting.

And if you’re just not sure what to do always remember: be smart, be civil, be kind. It can go a long way.

BethBackes.com Blog Signature
managing social media, or any type of marketing, can be difficult when tragedy or political unrest happens. Here are some tips to make sure you're representing yourself, and your brand, well.