If you’re just starting out in the world of coaching or small business, you might have heard the term “SEO” being thrown around quite a bit. But what exactly is it, are there affordable search engine optimization options, and why should you care? I’m going to break down the five most important reasons why SEO should be at the top of your to-do list.
I understand that you are a business owner and your focus is selling your product, classes, or services. You probably aren’t a professional digital marketer or website designer. You just want your business to be found by the right people so you can run a successful business. I get it. I’m here to help you make getting ranked on Google not so scary.
Therefore, my content breaks down digital marketing concepts to make it simple for you. I write in terminology you will understand and provide strategies you will be able to implement. No matter what website host or social platform you use, I have a free SEO tools for you to use. I’m also a huge fan of AlsoAsked.com and Ahrefs, but more on those later.
I’d be lying to you right off the bat if I didn’t do that and my claim to fame is simple SEO. That won’t fly. So stick with me, and I’ll help you feel more confident in your website and social media presence.
The Big Question: What is SEO?
Search Engine Optimization (SEO) is the process of making your website more visible and easier to find on the internet when people search for things and words related to what you offer.
For small business owners, prioritizing SEO is crucial for enhancing online presence, establishing trustworthiness, and drawing the appropriate audience to your website. Here are the top 5 reasons why SEO is critical for small businesses:
- Enhanced Online Visibility: SEO elevates your website’s ranking on search engine results pages (SERPs, re: Google), increasing the discovery of your business by potential customers.
- Establishment of Brand Recognition: Attaining higher positions on SERPs bolsters your industry credibility and fosters brand recognition. This process contributes to sustained growth over time.
- Low-Cost Marketing: SEO presents a cost-effective means of promoting your business without financial strain. Many of the measures to enhance your SEO are devoid of costs, and you can manage them independently in many cases.
- Competitive Edge: SEO empowers your competitiveness within your market, irrespective of the size of your business. By dedicating attention to SEO, you can formulate a strategy that sets you apart from rivals, magnetizing a larger customer base.
- Long-Term Advantages: SEO overpowers one-time marketing endeavors. While it demands ongoing efforts, the ongoing advantages are substantial. Continually generate organic traffic and leads for your business, enabling you to concentrate on nurturing customer relationships rather than working hard seeking new clientele.
Follow along to learn my guidelines and you can elevate your online visibility. Practice SEO to draw a greater customer base to the small business you’ve worked so hard to build.
Affordable Search Engine Optimization Options Can Get You Ranked on Google
If you have a physical business space, you don’t want to be known as your cities best kept secret. You want to be known, found, and talked about! Search Engine Optimization is like putting up bright neon signs that guide potential customers straight to your doorstep. When they’re searching for something related to your services on search engines like Google, you’re going to pop up.
Discover What Your Customers Want
When people search for something online, they’re looking for answers, solutions, or products that are relevant to their needs. SEO helps your business show up in searches by making sure your website’s content matches what people are looking for. This means using the right words and phrases your potential customers are likely to type into a search engine. These keywords are the secret to boosting your visibility.
It’s all about KNOWING what your customers want instead of TELLING them.
Know, Like, and Trust Strategy
Here’s a reflection question. Would you rather try a restaurant that your friends recommended, or a place no one has heard of? Search engines work in a similar way. They want to show their users trustworthy and reliable results. Building trust online is crucial, and that’s where E-EAT comes in. E-EAT stands for Expertise, Authoritativeness, and Trustworthiness.
By creating high-quality content and showcasing your expertise, you build credibility that search engines reward with higher rankings. Not only should your content build trust and authority, but highlight your own experience. Write out case studies of successful projects you’ve worked on. You should also talk about your degrees, certificates, trainings, speaking gigs, etc so people (and Google) know that you should be considered an expert in your field. Speaking of, did you know that I’ve been working in SEO and digital marketing for over 15 years? 😉 I’m currently the Associate Director of Market Research and SEO at a major public university and I’ve helped many websites and pages rank higher on the Google search engine results page (SERP).
See, you can easily slide those credentials into your writing. HaHa.
The Power of Local SEO
This one is huge for in-person yoga studios. You want to be on the map! Local SEO helps people in your area find you. Imagine someone searching for “best yoga studio near me.” With proper digital mapping, your studio could pop up on the map with nice pictures and a class schedule, enticing them to book a session or find out more information.
Utilizing Google Trends, Google Search Console, Also Asked, and Ahrefs can help you learn what people are searching for in your area. They’re all free tools (to an extent). But the most important thing you MUST do if you have a local business is set up your Google Business Profile, and keep it accurate, updated, and request happy customers/clients to post reviews for you.
Your Path to Online Success
In a nutshell, this is your ticket to digital success! It’s free to use many of the tools that will help your business rise to the top of search engine results. It also helps you connect with local customers, and build trust in the online world. So, whether you’re helping people to be healthier, or offering some of the best yoga classes in town, SEO is critical in the quest to make your small business shine.
Are you ready to take your business to new heights? Start your wellness SEO journey today, and watch your business flourish in the digital realm.
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Keep ranking and keep rocking!
I’m Beth Backes, market researcher, brand strategist, and SEO expert. I write about SEO tips for beginners to get your website ranked higher on Google. Join the exclusive SEO community with the newsletter by subscribing below!