Social Media Management and Marketing Through Tragedy and Unrest

Whenever there is an unexpected world or news event, people tend to show their true colors through social media. Some of it is beautiful, and some of it is ugly. With so much hate and fear that rapidly spreads during these events, you want to make sure you’re not contributing to the viral misuse of information on social media.

I’ve been doing a lot of reflection following recent current events. I’ve been thinking about how we, as marketing and social media professionals, can use our social media “power” to cultivate a message of hope, rather than sorrow. So here are a few tips for keeping your brand in good terms when things aren’t going so well in the world around us.

managing social media, or any type of marketing, can be difficult when tragedy or political unrest happens. Here are some tips to make sure you're representing yourself, and your brand, well.

Review your posting timeline.

Turn off certain scheduled posts or promoted ads. I hope this would be common sense, but sometimes we need a reminder. If you have scheduled posts that would not compliment the current news situation, please try to remember to turn them off or reschedule them. Not only would it look bad for you to be tweeting out something uncouth in relation to the current event, but it will also be wasted content because you won’t be getting any clicks or readers at this crucial time.

Read before you share.

Click on a link and read the content before retweeting!  Make sure you’re sharing news you think you’re sharing. You don’t want to be linked to accidentally spreading “fake news” because a link didn’t go where it said it would go.

I mean, Abraham Lincoln has a point……

Managing social media when the unexpected happens can be tough. Here are some tips to make sure you're representing your brand well.
photo from: Pinterest

Look at an image from all angles.

Be cautious of photos you’re retweeting of the incident. Every year, I always make sure to discuss what is appropriate to send out in the remembrance of 9/11 with my interns. One thing I am very adamant about is that we don’t share images or videos of the planes going into the towers, or the towers falling. You don’t know how that devastating image may be a trigger for someone who was gravely affected by that day. And yes, an image of people trying to give aid to an injured person may be a symbol of compassion, but what if the injured person were your family member? Would you want that image to go viral? We want to spread images of hope, not despair, and we want to be cognizant of the mental state of those involved in the incident.

Follow your core values.

Make sure that the content you’re sharing still follows the mission and vision of your brand. You may be moved by an image or quote and want to share it, but will it disrupt the unbiased nature of your brand? It never hurts to run an image by a friend, or coworker, before posting.

And if you’re just not sure what to do always remember: be smart, be civil, be kind. It can go a long way.

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managing social media, or any type of marketing, can be difficult when tragedy or political unrest happens. Here are some tips to make sure you're representing yourself, and your brand, well.

Social Media Spring Cleaning Tips

Ah yes, spring cleaning. It’s a wonderful thing. Graduation and move-out seasons are upon us in the world of higher education. For many, we’re cleaning out residence halls and offices, moving out of apartments, selling textbooks, and expunging a years worth of clutter from our lives. But don’t just stop at the physical clutter that stresses you out. Let’s take a look at electronic clutter that can be decreasing your motivation and productivity too.

These are my 4 favorite tips to clean up my phone habits each spring. It's always nice to start the summer off fresh with new passwords, follower lists, and app organization.

4 quick and easy social media spring cleaning tips to get some of that electronic clutter out of your life.

1. Change your Passwords

No seriously. CHANGE. YOUR. PASSWORDS! Right now. Do it! I’ll wait….

Think of this as your mom reminding you to take a jacket with you. You’re annoyed that you have to do it, but you’re going to be thankful that you did. I cannot stress the importance of this enough! Passwords should be changed multiple times a year, and don’t just recycle old ones back around. Actually, a good rule of thumb would be to change your passwords when daylight savings comes around, right after you change the batteries in your smoke detectors (which has the same frequency rule…we don’t just give social media tips here at Social Butterfly, we also give life tips…you’re welcome).

There are useful apps out there to help you both randomize and remember your passwords. I use 1Password, but other good ones are LastPass and Keeper. Your passwords are all encrypted within the app, so they’re safe. Another tip for passwords is while you’re trying to think up something with 8 characters, a number, a symbol, and an arm and a leg, try to incorporate goals. For instance, if you’re on a weight loss journey, what’s your goal weight for the next 3 months? Add that number into your password somewhere. Or are you training for your first marathon? Add in your goal mile time. Not only will it be a reminder of what you’re trying to obtain, but you’ll be more likely to change your passwords more frequently as well. And in most cases, these goals wouldn’t be public knowledge, so they’d be safe to plug in.

instagram login

2. Clean up your follower lists

Get in there and use some elbow grease to get rid of those people you’re following who provide no benefit to your social media experience. If you hid them from your feed, get annoyed with how many times a day they post, “junk” that you scroll right past every time, or you only followed them because they followed you….get rid of ’em! Remember, social media isn’t about quantity of followers, it’s about a quality experience for both you and your followers.

And don’t forget that in Twitter you can create “lists” to categorize who you’re following. It’s best to keep up with this whenever you follow someone new, because if you get behind the catch-up can take days, but it’s a great social media hack and time saver once it’s all organized!

3. Reorganize your apps

You’re probably thinking “whatever, my apps are just where I want them”. But are they? You download an app, move it to where you think it’ll be best utilized on your screen, and leave it. You know Facebook is 2nd row, 4th slot. Twitter is 3rd row, 1st slot. You get used to where your apps are and open them like it’s second nature.

Moving around apps can be scary. It throws off your mojo until you can get used to it again. But trust me on this, your brain could use an app detox. Take a look at your phone and all of your apps. How might they serve a better purpose for both your productivity and your sanity?

Here’s how I like my apps organized. Take it or leave it, but do whatever will work best for you!

  • 1st screen – Things for ME that I use frequently for myself, not for work…apps that I enjoy looking at and won’t necessarily stress me out or make me think about work stuff.  [texts, calendar, alarm, camera, photos, google maps, music, kindle, podcasts, weatherbug, and fitbit]
  • 2nd screen – This is the work zone. All my social media, productivity, file sharing, and photo editing apps are here. It’s only 1 swipe away on the 2nd home screen, but it’s not in my face as soon as I unlock my phone each time.
  • 3rd screen – miscellaneous or less-frequently used apps. [CVS, banking, Southwest, Parkmobile, Sudoku, and Starbucks]

4. Clear the Cache in Social Media Apps

Data storage. It’s everywhere. Especially in your social media apps! All those gifs you post on twitter? Saved. The external links you click on to view news articles? Saved. The pin for tonights dinner recipe? Saved. It’s all stuff that the apps use to collect info on you and track your usage.

You don’t need that “junk” in your life, so get rid of it! Watch my how-to video to give your phone storage a little facelift.

So remember, spring cleaning isn’t only for your house. Use this time to get your technical life organized and you’ll be ready to kick off your shoes and relax a bit this summer.

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These are my 4 favorite tips to clean up my phone habits each spring. It's always nice to start the summer off fresh with new passwords, follower lists, and app organization.

4 Things Employers Look For On Social Media When Hiring

You are what you post online. Right? Well, that’s what the perception seems to be at least, whether it’s true or not. In my last post I talked about the pros and cons of having separate twitter accounts for personal and professional presence. Today, let’s go deeper and discuss what employers are looking for in a candidates’ social media presence when hiring, especially for young professionals.

I have done my share of hiring for a range of positions. I hire full-time administrators, interns, and hourly student workers. Obviously, each job has different expectations for the hiring process, however, I try to mimic the internship hiring process to real-world hiring when applicable. It’s great practice, and don’t sell yourself short. Interns can be just as important to the day-to-day functionality of a business as a senior-level administrator.

Looking to get hired? You should be taking a look at your social media usage now to set yourself up for success!

So as you continue to post online, keep these things in mind, and you’ll be headed in the right direction.

1. Industry-Related Content

We want to know that you’re keeping up with trends in the field. Whether it’s tweeting out data on recent findings, retweeting another professional in the field, using common industry hashtags, or conversing with others in a Twitter chat, it’s all relevant. Just show us that you’re legitimately interested in your field of work, and don’t be afraid to add your own flare to make the content your own.

2. Mutual Connections

No, we don’t care if your grandma’s second cousin twice removed is friends with the CEO on Facebook. We mean your professional social media network. Keep in mind that who you follow matters just as much as who is following you. If you’re following local businesses within your geographical location, or top social media influencers, when Twitter recommends “who to follow” it should show that we have similar interests. If you go a step further and make sure your profile has keywords in the industry, it will help match you up with people even better. I want to see that we follow similar type businesses and organizations, but don’t go spam everyone at my business. Remember it’s not the quantity of followers, it’s the quality.

3. Communication & Professional Skills

Do you communicate professionally? Will I be able to count on you to communicate well with clients? If you don’t use proper punctuation, spelling, or grammar, I’m going to say no. Even if you hit all the other items on this list, this is a deal breaker for many.

TFW u send me ur resume and don’t know how to address an email properly smh. #hireme #nope

Sorry, not sorry.

4. Examples of Your Work & Professional Experience

As a young professional, sometimes this can feel like the dreaded “entry level position with 10 years experience” job requirement. But examples of your work don’t have to be anything spectacular. Some of your day-to-day tasks are just as important as the big projects. If you’ve given presentations at a conference or published articles, great! But that’s not a necessity. Post a picture of you working at your internship, upload some of your projects and documents from school into an online portfolio, create a cool graphic with the topic of your senior capstone project. Then link these in your profile, or share the content in your posts. You’ve gotta start somewhere, and the humble brag will help you out here.

Things We Love

All of the above trickle down to your potential fit with the company. Do we think you’ll work well with our mission, vision, and current employees? At the end of the day, though, don’t be afraid to be yourself. Show us you’re human too. Use slang terms and acronyms every once in a while. Follow The Bachelor, Chrissy Tegan, and Justin Timberlake. It’s all ok in moderation.

Do You Need Separate Personal & Professional Twitter Accounts?

Each year, I teach a series of social media workshops for students and faculty at the college that I work. One of the most common topics of discussion is whether or not they should have both personal and professional profiles on social media platforms.

The bottom line is that there is no right or wrong answer. It all depends on how YOU use social media, and what you’re intending to do to maintain control over your web presence.

Find out if you're preparing your social media presence well for the job search. Should you hide behind a private personal account? See what scenario's will work for you!

In fact, my mindset has done a complete 180 on this since I first started getting into social media. I used to have 2 Twitter accounts. My original reasoning was that my work network didn’t need to hear about my bikram yoga class, and my IRL friends didn’t need to be bombarded by tweets from my latest conference. It worked for a while, but I eventually felt like I was presenting 2 personas and not showing people my true self. So I migrated to only one account, and I’ve never looked back!

Since then, I’ve built better relationships on both ends. My work network now sees me as a more relatable human being. In fact, I’ve shared some rather entertaining tweets with other professionals about sporting events, Harry Potter, and Downton Abby to name a few. It turns out, people who go into the same field of work often have other interests in common. Who would have thought! Right? Building deeper relationships is always a win-win in my book. And on the flip side, my personal friends now know more about what I do from day-to-day when I’m not hanging out with them. Heck, I even had a friend tag along with me to a conference because she saw some of the topics I was posting about on Twitter (it was also in Orlando in winter, but we’ll pretend that wasn’t a major deciding factor).

Be Yourself

However, there are certainly instances when one profile is not necessarily the way to go. What I tell our students is that it’s important to build up your web presence to help make yourself known, but you have to make a more conscious effort. By being proactive about your web presence, you can better control what pops up first in a Google search of your name. Remember,  at least 60% of employers look at social media usage before hiring a candidate. And I’m one of them! Not only do I get concerned if someone posts too much out there, but I also get concerned if someone has no public web presence whatsoever. But that’s a post for another day….

There are many examples both for and against having two separate lives on social media. And again, it’s up to you and how you use social media. It’s mostly common sense and personal preference, but here’s list of things to consider if you’re not quite sure what to do.

Scenario’s where 2 separate accounts would be beneficial:

  • You’re graduating college and entering into the job search and need to begin building your professional profile. Keep your personal profile private, especially until you can untag those epic photos from the senior bar crawl, and start connecting with professionals and potential employers on your public professional profile. More advice on this here from FastCompany.
  • You’re an educator and use social media to connect with students, parents, guest speakers, etc. If this is the case, you might want to create a separate class account too, and be sure to brush up on FERPA and child protection laws before doing this!
  • You work in law, government, or mental health fields where it would be dangerous for your full name, hobbies, etc. to be public, but you also need to build your professional practice through social media marketing.
  • You post a lot of pictures: family gatherings, children’s birthday parties (especially if you post other people’s kids, you don’t know what their privacy wishes are), or if you just post 20 selfies a day. These don’t always mix well with professional profiles.

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So what are your thoughts on separating personal and professional social
media accounts?

Stay tuned for my next blog post (next week) on social media and the job search for more insider info on what employers are looking for, and why.

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Find out if you're preparing your social media presence well for the job search. Should you hide behind a private personal account? See what scenario's will work for you!

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How To Build Your Personal Brand

Your brand just isn’t working for you

A few years ago, on a whim, I created a WordPress site called Adventures with Beth. I didn’t really have a purpose for my site other than wanting to claim my name as my URL before someone else snatched it up. My main concern was that if someone googled my name, I wanted the search results to represent ME, and not someone else with a similar name. So I registered bethbackes.com, a boring static site that was basically a glorified resume, and called it Adventures With Beth, because I’m outdoorsy and it sounded cool. Seems like a good plan, right?

Wrong. The times have changed. An online presence and personal brand is so much more important now. Every time you apply for a job, the first thing the hiring committee, or human resources, does is Google you. A static site won’t cut it anymore. Plus, I’ve grown crave a site that represents who I am. So, it was time to re-evaluate my focus and my personal brand.

Eek! But where to start?!?

Sometimes you just need to ditch your original plan and get a fresh new look. See how one blogger rebranded to get after her goals and build a blog that she is proud of.

How to Build a Brand the Right Way

First of all, what is the definition of rebranding? Well, it’s process of figuring out your new image. Imagine, if you will, packing up all your out-of-season clothes and bringing out the shiny fun clothes that have been hiding in boxes for the past year that will really life your mood and show the world who you are. Rebranding is being more transparent in the work that you do, what you believe in, and the type of image you want to portray to the public. Keep in mind, it’s very common to rebrand as time goes on. Facebook rebranded to Meta. Weight Watchers rebranded to WW. Dunkin’ Donuts is just Dunkin’ now, just to name a few. 

Over the past 6 months, I read blogs about blogging, and books about blogging, and social media posts about blogging… gosh, there’s a lot out there. They all advised that once you have a focus and purpose in mind, you should just start writing. Write for YOU, not for the follows, and it will come together. But you must have a plan.

Well, I didn’t have a focus, a purpose, or a plan. I wrote a couple of posts on varying topics, but I was too scared to hit the publish button. I felt like I had no idea what I was talking about and was reaching for topics, so the posts just sat in my draft folder.

Until now.

Through self-reflection and a branding process, which was by no means a quick overnight decision, I found my niche. You know, the “thing” that I’m proud to describe when I’m introducing myself to someone. The “thing” that I get super animated about when I’m talking to people. The “thing” that I enjoy learning more about each and every day and what I would consider my dream job.

That thing for me is market research, SEO, and personal branding…all while focusing on the aspect of mindfulness. And I love everything about market research and personal branding, not just the cool stuff. I go CRAZY for data visualization, analytics, and business strategizing. I’m like a kid in a candy shop when I hear someone talking Google Analytics, response rate, SEO, and engagement percentage (*nerd alert*).

So, I set a goal for the new year, did what I was advised, and just started writing. And with that, I created something I’m quite proud of and am happy to have as my brand elevator pitch:  Mindful Actions – a place for women small business owners, entrepreneurs, and writers to become more confident and visible online. 

How to become more visible online through personal branding and mindfulness

Rebranding Success Story

As cheesy as it sounds, the other bloggers were right. The writing comes so much easier now that I have a focus, a purpose, and love the topics I’m writing about. It’s like other important things in life: you know when it feels right. Trust your instincts, and don’t just jump into something too quickly before you know what you’re getting yourself into. I’m proud of myself for taking the time to hold off on publishing my posts instead of jumping right in the first time I said: “I want to start a blog”. I could have created a monstrosity on the internet that would be a lot harder to rein in now, and instead, I’m starting from a clean slate with a focus, a purpose, and a plan.

Sometimes, you just have to rebrand in order to build your brand.

If you feel stuck in your blog or brand, I’ve got you covered! Check out my Mindful Actions Career Studio to view the packages and services that I offer to help you rebrand and refresh your online presence, website, and social media platforms. 

And don’t forget to subscribe for good vibes below to get the latest news and trends in personal branding and SEO! 

Beginners Guide to Uploading Videos into Social Media Stories

I often attend events for work and post updates throughout the event on social media. Live tweeting was the original form of this, but now that we’re into live streaming on all platforms, there are so many ways to do this. And the good news is that it’s getting easier. Much easier!

Beginner tasks: take control of your content and learn to Upload to social media stories.

Long gone are the days of holding your phone up for twenty minutes trying to capture the perfect 10-second video of a keynote speech. How many of us have been cut off by a Snapchat just as the speaker was getting to the good part? And then you delete the video, start a new one as fast as possible, but the moment is gone. You missed it. The quote that will go viral was stuck in the space between your 10-second videos. Your viewers will never know how amazing the speaker is that you’re watching live…and neither will you because you were too preoccupied with capturing this video! Life is so unfair.

Thankfully, our beloved app developers have listened and made improvements. Now you can record those videos in your normal video app, edit them to get that fabulous quote, and then send them to your social media apps in just a few easy steps.

 

Instagram Stories

  1. Open Instagram Stories.
  2. Swipe up on the screen.
  3. Select pictures and videos from your camera rolland voila!

Snapchat

  1. Open up the Snapchat camera window.
  2. Click on the small circle below the capture button to access “Memories”.
  3. Click on “Camera Roll” to access your saved pictures and videos.
  4. Click the small check mark with a circle on the top right of the screen and select the moments you’d like to add to your story.
  5. Click the arrow at the bottom right corner to then add to your story or send to your friends.

 

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