Photo Credit:

I am a digital marketer, data visualizer, market researcher, keyword loving, yogi, vegan, tea drinking mama. Does that cover it all? Oh, and I’m also a certified mindfulness meditation teacher which is where this whole mindful living thing comes into play….

I have over 10+ years of digital marketing and online learning experience in the higher education sector. I love data. Data doesn’t lie (when done right). But the data itself is super boring. You have to be able to tell a story with the data for it to mean something. So that’s where I come in.

Beth Backes, mindfulness-based personal branding strategist.

Hi friend, nice to meet you!

First of all, as a women entrepreneur, can I just say how absolutely amazing it is to create my own job title? I created my own job! One that fit the life I want to build. Can I get an AMEN?!?

And that’s exactly what I want for you too.

Backstory: I first started out my small business ownership with a meditation studio during the pandemic. Mindfulness and meditation were becoming a huge trends, and quite frankly, they saved me when I was postpartum in the pandemic. But, I quickly realized (through data collection and analysis) that while they are popular topics, people want to practice them on their own time, not in a vulnerable group class. Meditation can be a very private thing, and I want to honor that precedent.

So what to women really need? We need to be given permission to slow down, reflect, and look in-ward, which a lot of us either don’t have time for. We also need a safe space for acceptance to work through some stuff when our minds are too active. Especially in the online world where imposter syndrome and comparison syndrome are in full-force.

I am here for you. Just like I needed ideas and resources that I could adapt into my own lifestyle to help me deal with all of the ups and downs over the past few years, that’s what we’ll work through together so you can shine through your amazing online presence. Life is not an easy feat, no matter what your story is. I made mistakes, I adapted, I soul-searched, I listened to others, and I learned a lot along the way to make me the woman I am today.

The idea for this community has been a goal of mine for quite some time now. But when a beloved family member passed away from breast cancer a few years ago, I knew I could not hold back any longer and I was absolutely inspired by her strength. Reflecting on her life and the undeniably beautiful impact she had on so many people gave me the courage to begin helping others and sharing the love. She was a young, vibrant, beautiful, healthy woman. So while I often use humor and sarcasm in my writing, I want you to know that this business is inspired by, and dedicated to, Becky and all of the strong, beautiful cancer warriors out there. ❤︎


My mission is to provide mindfulness-based personal branding services to women content creators and writers who want to build an online presence that maximizes audience reach and creates a positive influence on the world. I am dedicated to empowering women to build businesses and online presences that impact the greater good.


  • target audience market research
  • SEO and keyword analysis
  • website/blog audit
  • social media profile audit
  • social media insights analysis
  • SEO-rich content writing
  • building email list subscriber platforms
  • email list campaign strategizing

Mindful Meditation Certified

Beth is certified in mindfulness meditation through the Yoga Renew Teacher Training. She trained with Rajaa Azouqa, a world renowned practitioner in Toronto, Canada.