My top 5 tips for using hashtags

Build Your Brand: The Hashtag Game

What is a hashtag? I get asked this question quite often from people I'm introducing to social media. My answer is that a hashtag is a way to categorize a word or term into easily searchable content on social media platforms. You could search for the hashtag term and it filters through posts and finds the term in whatever context it's being used. The next question I get is "well, why can't I just Google it then? Why do I need the # symbol"? As a...

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